Types of Stories that Influence Others.

Types of Stories Useful in Influencing Other
Paschal Baute, 2007

Annette Simmons details six types of stories that prove useful in influencing others:
She illustrates each of these (save # 7) in her Story Factor book.

1 - "Who I am stories"


2 - "Why I am here" stories


3 - "The vision" story


4 - "Teaching" stories


5 - "Values-in-action" stories


6 - "I know what you are thinking" stories



let us add #7. “I know what you care about” stories




The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling
By Annette Simmons

Other references
Doug Lippman's Improving Your Storytelling (he wrote the Foreword to The Story Factor), Stephen Denning's The Leader's Guide to Storytelling, and Storytelling in Organizations co-authored by John Seely Brown, Denning, Katarina Groh, and Laurence Prusak

Simmons most recent book, highly reviewed, which I have just ordered is

Whoever Tells the Best Story Wins:
How to Use Your Own Stories to
Communicate With Power and Impact (Hardcover, 2007)

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC’s Power Lunch and NPR’s Market Watch, and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.